Perishable News.com - September 8, 2023

Pacific Coast Fruit Company (PCF), one of the Northwest’s largest independent produce distributors, is proud to share that its nominee for the International Fresh Produce Association’s Retail Produce Manager Awards, Josh Alsberg, founder and owner of Rubinette Produce Market, has been announced as a 2023 award recipient.  

The retail award pays special recognition to produce managers representing the produce industry to consumers and working to increase the sales and consumption of fresh fruits and vegetables to their communities, honoring 15 of the industry’s top retail produce managers internationally for their commitment to fresh produce, innovative merchandising, community service and customer satisfaction. Nominated by Pacific Coast Fruit Company, Alsberg will be recognized at this year’s prestigious IFPA Global Produce & Floral Show taking place in Anaheim, California, in October. 

“Each year, we nominate one of our key customers for the IFPA Retail Produce Manager Award, and we’ve always felt like Josh exemplifies this award,” said Tom Brugato, President of Pacific Coast Fruit Company. “Josh shares PCF’s mission to spread the knowledge and excitement about local produce within our community, creating lasting connections with consumers through beautiful produce displays and community partnerships designed to educate younger generations about our business.”